For business accounts on social media, certain types of video content consistently attract more views and engagement than others. Understanding these categories can help businesses tailor their content strategies to maximise impact and audience reach. Here are some of the most watched video types for business accounts:
1. Explainer Videos
Explainer videos are concise and designed to explain a product, service, or a concept in an easy-to-understand way. They often use animations or straightforward visuals to break down complex ideas into digestible bits. These videos are incredibly effective for businesses that offer products or services that might not be immediately understood by general audiences.
2. How-To and Tutorial Videos
How-to videos and tutorials address the audience’s specific problems or needs and provide a step-by-step guide on how to solve them. These videos are highly valued because they offer practical advice and demonstrate expertise. They are popular across various platforms, including YouTube, Facebook, and Instagram, where detailed processes can be shown.
3. Product Reviews and Demos
Videos that showcase new products or demonstrate how a product works are highly engaging. Customers often seek out these videos before making purchase decisions to see a product in action. This type of content is not only popular but can directly influence sales, making it a powerful tool for businesses.
4. Customer Testimonials and Case Studies
Video testimonials and case studies add a layer of trust and authenticity. Seeing real people articulate their experiences with a brand or product can significantly impact potential customers. These videos are effective on social media because they serve as word-of-mouth endorsements in a dynamic, engaging format.
5. Behind-the-Scenes Tours
Giving viewers a peek behind the curtains of your business humanises your brand and builds a personal connection with the audience. Whether it’s showing the production process, daily operations, or a company event, these videos create transparency and foster trust with your followers.
6. Live Streaming
Live videos are becoming increasingly popular, especially for Q&A sessions, events, product launches, or simply engaging directly with followers in real-time. The spontaneous nature of live videos increases viewer interest because anything can happen, and viewers often enjoy the opportunity to interact directly with the hosts.
7. User-Generated Content
Reposting or sharing video content created by customers using your product can be extremely effective. It encourages other customers to share their own videos in hopes of being featured, creating a cycle of engagement and organic content production.
8. Thought Leadership and Webinars
For businesses in service industries or those that rely on professional expertise, videos featuring thought leadership talks, discussions, or webinars can be very attractive. These videos establish credibility and authority in a field, attracting viewers interested in the industry insights.
9. Animated Stories
Using animation to tell stories or convey messages can be an engaging and visually appealing way to stand out on social media. Animated videos can simplify complex information, share company stories, or communicate values and culture.
10. Impact Videos
Videos that highlight the broader impact of a business, such as community involvement, sustainability efforts, or charity work, resonate well with today’s socially conscious consumers. These videos often receive a lot of shares and likes because they align with the viewers’ values.
Strategy Tips
For businesses, the key to successful video content on social media lies in understanding the target audience and continuously optimising content based on performance metrics and feedback. Videos should be crafted to not only attract views but also to encourage engagement and convert viewers into customers or brand advocates.
