We think about the big things in marketing and teach them to you in bite-sized pieces

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We think about the big things in marketing and teach them to you in bite-sized pieces

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Course Content

INTRODUCTION TO ECOMMERCE
Lesson 1: The Evolution of Ecommerce 2 Topics
Lesson 2: Ecommerce Business Models 2 Topics
UNDERSTANDING ECOMMERCE PLATFORMS
Lesson 3: Shopify 3 Topics
Lesson 4: WooCommerce 3 Topics
Lesson 5: Adobe Commerce (Magento) 3 Topics
Lesson 6: BigCommerce 3 Topics
Lesson 7: Wix Ecommerce 3 Topics
Lesson 8: Squarespace Store 3 Topics
SETTING UP YOUR ECOMMERCE STORE
Lesson 9: Basics of Website Design and User Experience 2 Topics
Lesson 10: Product Presentation and Catalog Management 2 Topics
Lesson 11: Payment Gateways and Checkout Process 2 Topics
GOOGLE SHOPPING FOR ECOMMERCE SUCCESS
Lesson 12: Introduction to Google Shopping 2 Topics
Lesson 13: Setting Up Google Merchant Center 2 Topics
Lesson 14: Creating Effective Google Shopping Campaigns 2 Topics
ECOMMERCE MARKETING STRATEGIES
ECOMMERCE ANALYTICS AND OPTIMISATION
Lesson 16: Understanding Ecommerce Metrics 2 Topics
PAY-PER-CLICK (PPC) ADVERTISING FOR ECOMMERCE
Lesson 17: Fundamentals of PPC in Ecommerce 2 Topics
Leartal ecommerce Marketing Course

Ecommerce Course

This ecommerce course is designed to take you from the basics of ecommerce to the detailed strategies of online marketing and sales optimisation, all geared towards maximising the potential of your business online.

From identifying which platforms are best suited for small businesses, to monitoring and optimizing your Google shopping efforts, you will not only be equipped with the knowledge to launch and grow your online store but also possess the skills to implement effective marketing strategies that cater specifically to the needs and constraints of small businesses.

You’ll learn about the features, costs, and scalability of popular options like Shopify, WooCommerce, and others, helping you make an informed decision that aligns with your business size and goals. This knowledge is crucial for choosing a platform that is both manageable and potent enough to grow with your business.

As a small business owner, you’ll learn how to effectively use Google Shopping to compete with larger competitors by targeting the right audiences and managing campaigns that are cost-effective and impactful.

Dive into this course to empower your small business with the tools and techniques you need to transform your business and achieve online success.

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